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It’s 2025, Do You Really Still Need A Blog?

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Back in 1994 (!) the first blog was written by a student named Justin Hall as a way to share ideas and the websites he liked. But what started out as one guy sharing his ideas on the internet has turned into a strategic marketing concept utilized by millions of businesses world-wide.  Fast forward to 2024: it was estimated that 85% of business to consumer (B2C) and 91% of business to business (B2B) companies used blogs as a strategic part of their content marketing.1

By The Numbers: 5 Relevant Statistics About Blogging In 20252 

  • 434% increase of ranking higher in an internet search if your website maintains an updated blog  
  • 72% of online marketers use content as their most effective Search Engine Optimization (SEO) tactic
  • 64% of B2B companies outsource their blog writing
  • 13 times more likely to have a positive ROI from blog efforts
  • 2 times as much email traffic seen by websites with a blog compared to those without

As we rolled into 2025, it’s obvious that blogs are here to stay. Believe it or not, today there are over 600 million blogs on the internet, written for both personal and business outcomes.2

Marketing That Authentically Communicates Your Commitment to Consumers

In its simplest form, a blog is a quick communication between you and your consumers that lets them know you value them and keep their best interests at heart. Typically, your blog provides relevant information that may be interesting or helpful (or both!) to your customers and is written with your company’s values woven throughout.

Subliminally, and if well thought out, a blog can build a bridge of trust to solidify your respect for and value of your customers. An effective blog asks for nothing from them. And yet, provides them with helpful and relevant information at no cost, available on your website and often also delivered straight to their inbox.

For businesses in the holistic and natural health industry a blog is essential because your consumers are discerning and have an added layer of desire to learn. Your customers spend hours on the internet searching for information. They want detailed facts, honest answers and proof of validity.

What can you blog about?  Here are a few simple ideas that provide information which can lead to a subtle call to action by the reader:

Yoga instructor:  7 healing benefits of breathing meditation following the cooldown of your practice

Essential oils company: The importance of food grade oils and the danger of not knowing the difference

Gym owner:  Recipes for 5 quick energy pre-work snacks and 3 solid recovery meals 

If you’ve tried to write and maintain a blog you’ve likely realized that it’s not as easy as it seems. Blogging is not just a stream of consciousness; there is actually a formula to keep your readers engaged and interested.

It can take 5-6 hours to write a well thought out blog post. Yes, you can use AI to help generate ideas. However, you still need to research, verify, edit, and proofread to ensure you don’t lose that personal connection with your consumers. If you do the math, maintaining a weekly blog can consume 20-30 hours a month of your valuable time. That’s almost a full work week for only four articles.

To solve this problem, you can hire a specialized copywriter, also referred to in this article as a content writer, who can immediately reduce your investment of time to about 2-6 hours a month.

But a specialized content writer can do a lot more than just save you time… 

10 Reasons Why You Need A Specialized Content Writer To Connect With Your Consumers

  1. Sync’d with your industry – While most professional content writers can write on just about any topic (with enough research) a writer who is niched in your industry is often already very knowledgeable, making it easy for them to understand your products and customers. This allows for a quick learning curve and the ability dive right in learning specifically about your products and services.
  2. Research is king! – Most content writers excel in and enjoy research. They research to support their writing and use various research methods to take the pulse of your consumers. Research helps to support the validity of your blog while build brand recognition and trust with your readers. 
  3. Your brand’s voice and values don’t waiver – A good content writer maintains a consistent tone and voice across all blog posts, ensuring that your content reflects your brand’s personality and core messaging, post after post.  
  4. A clever and creative calendar – Specialized content writers are creative and enjoy developing editorial calendars. They will take the time to present you with up to a year’s worth of ideas built around rollouts, events, holidays and themes unique to your industry.  An editorial calendar ensures timely content agreed upon in advance, resulting in a blog that is always up to date and relevant.
  5. You will get noticed! – Most content writers are also well-versed in SEO best practices, which means they can create content that not only reads well but also ranks higher in search engine results. They know how to strategically incorporate keywords, use meta descriptions, and create content that appeals to both readers and search algorithms.
  6. Visuals that complement the words – If you don’t already have a graphic designer most content writers are already partnered with trusted designers who instinctively know how to incorporate visuals that align with your message and values
  7. Use and Re-Use – By understanding the evergreen concept, your specialized content writer can offer ideas to repurpose information from previous blogs to build out newsletters and special reports sent directly to your customer email list or provided on your website to generate more leads.
  8. Elevate your brand’s credibility – The skills needed to bring a level of polish that goes beyond basic communication are second nature to a professional writer. They understand grammar, style, and how to communicate complex ideas clearly and concisely. These skills can elevate your brand’s perceived expertise and credibility.
  9. Adaptability to Different Formats and Styles – A skilled copywriter can adapt their writing style to suit different types of blog content, whether it’s thought leadership pieces, how-to guides, industry insights, or product descriptions. This versatility ensures your blog remains dynamic and interesting.
  10. Experts at Call to Action – Copywriters understand how to structure content that flows naturally, using persuasive language, and maintaining reader interest from start to finish. Imbedded in the customer journey across an entire campaign, professionally written content doesn’t just inform but also subtly guides readers to take action.

Investing in a professional copywriter can significantly enhance your content marketing efforts, improve your online presence, and ultimately drive more engagement and conversions through high-quality blog content.

And yes, a specialized content writer can also save you time.

I’d love to help your holistic wellness brand build trust with your consumers.

Click here to schedule a free consultation and let’s get started!

Sources Cited:

1. Dianna Gunn, The History of Blogging: From 1997 Until Now (With Pictures), 13 March 2024

2. Farjad Taheer, Ultimate List of Blogging Statistics and Facts (Updated for 2025), 29 December 2024

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